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  The first kart chassis was made in a Birel workshop in 1959. The product's potential was immediately understood by Umberto Sala, former owner of a light carpentry company in Lissone, which would be transformed over the next few years into the first major kart chassis maker. Birel won the first world championship trophy in 1967 and has won on tracks world-wide ever since, gathering 25 championship titles and countless other achievements at continental and national levels.

  
 
 
 
         
  Sporting activities have always played a primary role for the Brianza-based company. Races are used as a means to disseminate and consolidate the trademark as well as to test the technical solutions adopted in standard production on the spot. 1968 was a happy time for Birel in the world of car racing, as it was the year their car driven by Vittorio Brambilla won the Italian Formula 3 title. Birel became a limited company in 1974. Aiming at constant organisational growth, both in design and production, Birel started a new karting promoting project by creating the 100 Cadets category with the co-operation of IAME.

  
 
 
 
     
  The objective of approaching beginners to kart racing and creating a learners' class was successful and the number of practising karters increased significantly. The category, in addition to feeding classes at more advanced levels, trained the best Italian drivers, including the future Kart World Champion and Formula 1 driver Riccardo Patrese. Another successful business venture was to come in the nineties: the Freeline range of kart accessories was created, which came to be appreciated by many competitors too thanks to the distinctive identity linked to Birel trademark activities. Striving for constant development and setting new objectives, Birel was the first major manufacturer to build a specific chassis for four-stroke engines. Design of the Birel four-stroke engine is at an advanced stage. At the same time, Birel is fine-tuning the details for starting up a two-stroke engine kart promotional category, provisionally called Easykart.

The objective is to repeat the success of 100 Cadets in a modern way. New involvement in car racing has also been planned. Acquiring a share of a Formula Renault team and consequently founding Birel Formula is the beginning of a project which will combine Birel's being involved in the promotional one-brand Easykart category, taking part in all competitive karting championships and providing an opportunity for car racing for the most promising drivers. Today, Birel S.p.A. is the state-of-the-art company in the sector, with over 5,000 square metres of facilities, capillary distribution world-wide and over fifty employees.		  
     
   
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.