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Birel SPA pag. 2/2
     
  Birel S.p.A. is divided into various departments and is one of the most organised companies in the sector. The Research & Development Department is the heart of the company. R&D employs CAD-CAM tools for designing and co-ordinates the activity of extremely modern external structures, specialised in researching new materials and components. Birel products have always been distinguished by extremely high quality standards, obtained thanks to manic attention to perfection and care for details, both in design and in production. The production line is capable of manufacturing over 500 chassis a month and employs 30 members of staff in total. Materials are prepared for shipping in a storage area that covers over 2000 square metres. The Birel S.p.A. Administrative Department employs approximately ten people and also takes care of the main accounting needs of the connected companies. The racing team became independent in 1990 and was turned into Birel Motorsport in 1995 to be even more dynamic and organised.

  
 

 

 
         
  The Sales Department co-ordinates a qualified network of dealers and importers in Italy and Europe. Specific companies have been founded for the North American, South American and Asian markets. These companies directly manage sales strategies on behalf of the headquarters. Birel USA works in the United States and markets Birel products in Canada and Mexico too. Birel Sudam focuses on Brazil and Argentina, while Birel Pacific represents the company in Japan and the Far East. Marketing strategies and communications, including racing activities, are managed by Birel Service, an organisation working in full harmony with Birel S.p.A. Freeline products, the Birel brand which is leader in the major kart accessory market, are made in the Lissone plants, in addition to kart chassis. The Freeline range includes rims, pods and brake systems. Thousands of items are made each year.
  
         
         
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.