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COordination Sport Event pag. 2/2
     
  Other important karting events are organised in addition to the Endurance championship, in Italy and abroad. Cose has been managing the Monte Carlo Six Hours for two-stroke engines for two years, the Bologna Motorshow champion's race, Kuba Karting Cup with the co-operation of the Cuban Karting Federation, not to mention fund-raising events with VIP guests. The work attracted the notice of the Italian Karting Federation and the details of a future long-term agreement for promoting Federal events is being defined.

  
 
Foto:
Cuba Karting
Cup
 
         
  Cose is specialised in company incentive packages.The versatility of four-stroke karts is exploited to organise races for conventions and incentive trips. Thank to the collaboration with the major incentive trip planning agencies and direct contacts with the Sales Department, karting has become an interesting activity at important corporate events, such as those organised by Tim, Iveco, Shell, Apple, Rcs publishers, Philips, L'Oreal, Red Bull, Tag Heuer, Porsche, Ferrari and many more. Cose develops the promotional and organisation requirements of the Birel Group and develops sales channels beyond the range of karting.

  
 
Foto:
Autodromo
di Monza
 
     
  Cose manages a hospitality area, called the VIP Area, at the Monza racing track and organises catering, stand seat bookings, private garden and paddock access passes. Services are offered to major companies for the Formula 1 Grand Prix and for the most important racing season events. Cose has a staff of approximately 15 people.  
     
   
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.