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Birel Motorsport pag. 2/2
     
  The 2001 season was faced with two teams. The first boasted the presence of the five times world champion Gianluca Beggio and the young Alessandro Bonetti, from the 100 ICA class. The second team starred the talented Japanese driver Hiroshi Humegaki and karting promise Marco Ardigò.

  
 
Foto:
Giro
d'onore
 
         
  One experienced driver and one younger driver was the policy for the season which was around the corner. What was more, the presence of a Japanese driver was particularly strategic for the Asian market covered by Birel Pacific. The racing department also provided technical management support to three junior teams, supplying experimental material for all categories. The information provided by the activities of Cicconetti Racing, MGM Racing and Savani Competition were fundamental for standard production.

  
 
Foto:
Marco
Ardigò
 
     
  Relationships with related teams were crucial for being present in all classes and in the major national and international championships, in addition to offering the possibility to option a higher number of emerging drivers. This policy ensured a strategic breeding ground for Birel Motorsport, with drivers signed up as early as the 100 Junior class.  
     
   
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.