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Birel Service
     
  The in-house organisation manages the marketing and communication activities of the Group and supports the Sales Department. The choice to promote the Birel trademark mainly in top level racing events means that Birel Service manages budgets dedicated to involvement in racing with the task of maximising image return.

In full synergy with the Racing Department, Birel Service is in charge of promoting the Birel brand, by co-ordinating the press office and the supplier agencies, planning communications strategies by means of racing results, the image of drivers and of the know-how acquired on race tracks world-wide.


  
 
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  The organisation manages relations with sponsors, the image of the racing team and the connected teams, in addition to organising hospitality areas at race tracks and during Birel events. Birel Service co-ordinates the Group's web activities, promotional initiatives and Sales Department supporting services, advertising in Italy and abroad, manages presence at sector shows and makes sales supports.

The organisation will be in charge of developing the Easykart promotional category, dealing with relations with dealers, sales plans in general and supervision of sports events, in addition to dealing with marketing and communications.
  
         
         
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.