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The Birel Companies
     


Birel Spa is the parent company of a number of subsidiaries or shareholding companies involved in related sector activities. Some companies such as Birel Pacific have mainly commercial responsibilities and were set up to handle strategic markets in a more effective and organised manner. Other companies, instead, were set up to best rationalise operations in some specific sectors. This is the case of the Racing Department managed by Birel Motorsport. Considering the importance of the sports sector, both in terms of product development and product image, setting up an independent company structure has proven more organisationally effective and dynamic. Birel Service was also established for specific requirements such as aspects tied to communication, sponsorship management and shareholding in other companies. The most recent company founded is Racing Tyres & Parts, which exclusively imports Bridgestone tyres for karts to the Italian market, and markets karting components. The Birel Group also includes a communication agency that operates in event organisation and management, company incentive programmes and real estate.
         
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Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.