Birel
S.p.A. is the parent company of a number of organisations, either directly
or indirectly controlled and operating with specific roles in the world karting
market. The Birel Group consists of nine companies. Birel S.p.A. produces
and markets kart chassis and owns the Freeline trademark, a full range of
kart accessories. The Birel brand is represented round the world by organisations
operating on major markets, including Birel USA, Birel Sudam and Birel Pacific.
Activities related to marketing, communications and sales support services
for the Italian and foreign markets are managed by Birel Service. Birel racing
is managed by Birel Motorsport, whose team competes in the 100 class FSA World
Karting Championship and the 125 class FC and ICC European Championship, which
are the top races in competitive karting. Birel Motorsport co-ordinates racing
activities for three junior teams involved in all classes for drivers aged
ten plus. Coordination Sport Event was created to manage the Birel-Endurance
one-brand championship on the track and soon specialised in organising, managing
and promoting karting related events, such as the Bologna Motorshow, the Monte
Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working
with the Italian Karting Federation to promote the National Championships.
A specific division develops the karting and more besides, including company
incentive programmes which are appreciated by the most important companies
in the karting sector and other major corporations. The most recently founded
company in the Birel group is Racing Tyres & Parts which has been importing
Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres &
Parts co-ordinates and manages two Formula Renault cars on the track.
