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Welcome
to the official Birel S.p.A. website. In the name of Birel philosophy,
which has always been targeted to customer service and technology,
we have created a karting portal: the focus is on products,
debates with engineers and drivers, reviews of tracks and information
on the key issues of our sport. Birel is leader on the web,
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EASYKART
BRANDED TROPHY - BALANCE AFTER THE FIRST COMPETITIVE
SEASON
Two years after the launching of the Easykart project
and at the end of the first season of races run in Italy
for the relevant Branded Trophy, Birel and Iame can
already outline a first balance of this operation.
The targets of the project were the increase of the
basic karting users, favouring at the same time the
approach to this sporting activity by other new users.
In order to achieve such goals and to get in touch with
all potential users a complete range of specific products
for all age brackets was designed, and above all some
really important activities were planned to support
such a project. The range of Easykart products consists
of three models: the 60 cc model for drivers from 8
to 14 years, the 100 cc model for the age bracket between
12 and 16 years and the 125 cc model for the over 16-year
drivers. All models are characterised by the electric
starting and by the centrifugal clutch and in particular
by a really promotional price which, concerning the
most expensive model (125 cc), amounts to Euro 3000,
including VAT, tyres and transport charges. The first
sporting season featuring the Easykart brand involved
exclusively the category 125 and it was mainly concentrated
in the northern Italy. But, despite the gradual engagement
planned by Birel and Iame in order to achieve and consolidate
intermediate targets, the figures just obtained are
already stunning: over 350 go-karts have been sold and
52 drivers were present at the starting line of the
National Final in Parma.
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MARCO
GAGLIANO |
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The
sporting programme for the year 2003 provides that
an area championship for the class 125 shall be
arranged in central Italy and in Sicily as well,
which will support the tested Northern Area championship.
Then, the best drivers of the three championships
will compete for the absolute title in the National
Final on October 26th. On the contrary, in 2003
the propaedeutic classes 60 and 100 will start from
the Northern Area to follow later the same development
plan made by the category 125, by expanding the
competitions to the other regions as well. The philosophy
of the Easykart programme expects an explicit engagement
by Birel and Iame to overcome all obstacles keeping
drivers away from racing tracks. For this reason
very important initiatives have been carried out,
such as the Fik licences granted free to new customers,
a special internet site, technical assistance on
racing tracks, and a sporting technical regulation
which is very stable and restrictive. The above
mentioned initiatives, supported by the really promotional
price of go-karts, attained higher results exceeding
all rosy prospects and making the balance of the
first two years of activity very positive. Another
evidence of the validity of the Easykart project
is the great success obtained by the category in
America, which is the second country the commercial
and sporting programme started from. Even across
the ocean, after one year of activity only, over
200 drivers are already present. The first Easykart
Champions for the Italian Trophy were Claudio Guarnieri
(Champion of the Northern Area), Giacomo Martino
(Champion of the Winter Trophy) and Marco Gagliano,
winner of the National Final. To get all information
on Easykart.
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JURY
CHECHI |
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