THE KART FOR RENT ENTERS THE FUTURE
The offer and the vehicles for rent available
in most plants worldwide are characterized
by essential technical features and by
a look which is definitely not very attractive.
This is due to the stresses the vehicles
for rent are subject to, not to mention
that all manufacturers of karts for rent
have always preferred to reinforce and
adapt racing karts by making use of devices
that are often unaesthetical rather than
develop a specific project. Entering this
market segment, our company has thought
it advisable to follow a different and
not-conventional way, by manufacturing
a product characterized by special technical
features for this specific activity as
well as by a sophisticated design. These
features make the frame N 35-X a definitely
state-of-the-art vehicle. So we decided
to manufacture a different product if
compared to the competitors, and we were
not happy to obtain a better product only.
Birel frame N 35-X is the result of a
careful market analysis which takes into
account not only the indications and the
experiences of the major companies managing
karts for rent but also the customers
expectations who are becoming more and
more demanding.
The Kart manufactured by our company reduces
considerably the technical and aesthetical
gap existing between a kart for rent and
a racing kart, and this feature can be
detected with satisfaction even by less
expert users. The ³entertainment²
market, the renting activity can be linked
to, is more and more sensitive to the
innovations and looks for new chances.
This trend offers an opportunity for the
operators as well, if they are able to
guarantee a satisfactory product with
the relevant service. For example, with
new Birel karts it is possible to arrange
company events or Grand Prix among friends,
increasing the satisfaction level of a
larger and more demanding number of users.
And of course the customers¹ satisfaction
is an essential resource, first of all
because they get back to you and also
because they act as opinion leaders. The
customers satisfaction and the establishment
of fidelity relationships with them are
the trumps, in particular in those geographical
areas which do not benefit from considerable
tourist flows. To embrace this philosophy,
our Sales Management will guarantee a
direct support for all operators, working
out tailor-made purchasing solutions to
meet all specific requirements, besides
guaranteeing an effective after-sale service.
Entrepreneurs have often to make strategic
choices which can guarantee innovation
and new opportunities for their own activities.
At these stages the strategic move consists
in anticipating the competition.
