Birel S.p.a. - GRUPPO BIREL

Administration: The administrative offices manage all the companies in the Group, including relationships with banks and technical reports with customers and suppliers. About 10 employees take care of all import and export dealings.

Department Head, Patrizia Sangalli.
E-mail address: info@birel.it

Engineering Department: This department handles the various research, engineering and development phases. It employs the most modern CAT tools and follows product development and manufacturing from design to sampling, right up to product serialisation.

Department Head,Sergio Zani.
E-mail address: info@birel.it

Production: This Department manages all production department requirements, including time and cost optimisation in end product manufacturing. It also manages the Purchase Office and co-ordinates all external suppliers of raw materials and semi-finished products.

Department Head, Carlo Rigamonti.
E-mail address: info@birel.it

Sales & Marketing Management: Sales Management supports operators through individual geographical area and market managers. Marketing Management instead handles Internet, advertising, support to operators and all promotional activities, including the Easykart Project.

Department Head, Marco Angeletti.
E-mail address: info@birel.it

Birel S.p.A. is the parent company of a number of organisations, either directly or indirectly controlled and operating with specific roles in the world karting market. The Birel Group consists of nine companies. Birel S.p.A. produces and markets kart chassis and owns the Freeline trademark, a full range of kart accessories. The Birel brand is represented round the world by organisations operating on major markets, including Birel USA, Birel Sudam and Birel Pacific. Activities related to marketing, communications and sales support services for the Italian and foreign markets are managed by Birel Service. Birel racing is managed by Birel Motorsport, whose team competes in the 100 class FSA World Karting Championship and the 125 class FC and ICC European Championship, which are the top races in competitive karting. Birel Motorsport co-ordinates racing activities for three junior teams involved in all classes for drivers aged ten plus. Coordination Sport Event was created to manage the Birel-Endurance one-brand championship on the track and soon specialised in organising, managing and promoting karting related events, such as the Bologna Motorshow, the Monte Carlo Six Hours and the Kuba Karting Cup. The organisation is actively working with the Italian Karting Federation to promote the National Championships. A specific division develops the karting and more besides, including company incentive programmes which are appreciated by the most important companies in the karting sector and other major corporations. The most recently founded company in the Birel group is Racing Tyres & Parts which has been importing Bridgestone and Birel Formula tyres to Italy since 1999. Racing Tyres & Parts co-ordinates and manages two Formula Renault cars on the track.